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0845 3884 963
hello@webgel.co.ukSecond Floor,
42 High Street,
Taunton,
Somerset,
TA1 3PN
Second Floor,
42 High Street,
Taunton,
Somerset,
TA1 3PN
77 Oxford St,
London
W1D 2ES
1 Emperor Way,
Exeter Business Park,
Exeter
EX1 3QS
1 Friary
Bristol
BS1 6EA
Central Boulevard,
Blythe Valley Business Park,
Shirley,
Solihull
B90 8AG
Falcon Dr
Cardiff
CF10 4RU
Website Design | Website Development
Black Lion Bikes came to us as a website development client having run into limitations with his previous site.
Black Lion Bikes are a trade only wholesaler of top end eBikes, and needed a website that exemplified their image, quality and strength of brand. It is a niche product, but within a fast growing sector, and they needed a website that could also grow as they grew.
Brand strength and continuity was a key factor in this project, requiring bespoke template design that contained theme colour changeable page layouts. This allowed the client to ensure that branding colours, from ’brand’ to ‘range’, and all the way down to speciality product was consistent with all the other available marketing material.
The resulting brief was to present a clean, clear, professional image for the company’s online image, exhibiting their product clearly and concisely whilst maintaining the individual manufacturer branding so it was consistent with current marketing material.
It needed to be trade focused, so needed content and layout to make this clear, as well as providing detailed product detail and contact information for their dealers so that any members of the public who visited the site could still manage to order the products at local public dealers.
We developed the site on an accessible and client owned CMS system, so that they could update their range both as new products became available, and as others came into and out of stock. A Dealer Portal was also developed, allowing clients to access personalised and specific date on ranges and prices available using individual log in details. There were also templated developed so the client could easily add new dealers and products with a minimal amount of time and fuss.
The site required a lot of photo and video content, both in terms of individual products and eye catching slider content. The colour scheme was designed specifically not only to replicate the branding for the various brands and sub-categories, but also to ensure that the image presented by the website gave off a professional and business-like feel. Both of these involved testing and discussion, as we wanted the best solution for the client and the business.
0845 3884 963
At Webgel Digital Agency, we think every local business - no matter the size - should have an authoritative online presence.
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