The resulting brief was to present a clean, clear, professional image for the company’s online image, exhibiting their product clearly and concisely whilst maintaining the individual manufacturer branding so it was consistent with current marketing material.

It needed to be trade focused, so needed content and layout to make this clear, as well as providing detailed product detail and contact information for their dealers so that any members of the public who visited the site could still manage to order the products at local public dealers.

We developed the site on an accessible and client owned CMS system, so that they could update their range both as new products became available, and as others came into and out of stock. A Dealer Portal was also developed, allowing clients to access personalised and specific date on ranges and prices available using individual log in details. There were also templated developed so the client could easily add new dealers and products with a minimal amount of time and fuss.

The site required a lot of photo and video content, both in terms of individual products and eye catching slider content. The colour scheme was designed specifically not only to replicate the branding for the various brands and sub-categories, but also to ensure that the image presented by the website gave off a professional and business-like feel. Both of these involved testing and discussion, as we wanted the best solution for the client and the business.